Chad Pollitt

VP of Audience & Co-founder of Relevance.com

Chad Pollitt is VP of Audience and Co-founder of Relevance.com, an online publication solely dedicated to helping marketing and communications executives solve their online content visibility challenges. A member of a Forbes Top 100 list, Chad also authored “51 Things Your Mother Taught You about Inbound Marketing.” He has contributed to industry media outlets, including the Guardian, Huffington Post, Social Media Today, Business2Community and LinkedIn.

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1
Topic:
  • industry
  • social

Organic social media visibility for brands is going bye-bye

As many marketers know, Facebook has organic visibility of around 2% for brands in most industries today. And guess what? Back in September, Twitter said they’re going to implement the same model in their algorithm. It’s no secret that as Facebook’s visibility goes down, their stock price goes up. Decreasing social media visibility for brands […]
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2
Topic:
  • ads
  • content

Content promotion adoption on paid and earned channels is growing

It’s growing for a simple, simple reason. It’s growing because the promise of organic search and social visibility isn’t quite working for all marketers and all brands. Why? It’s not working because of a simple concept that markets share that’s also known as the “sales line” calls C.S.I. or content saturation index. And what this […]
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3
Topic:
  • content
  • industry

Content marketing adoption rates will continue to decline

Notice I said continue to decline. Most people are aware that since last year to this year, content marketing adoption has actually declined according to the Content Marketing Institute. Now, they chalk this up simply to them changing the definition of what content marketing is. But the fact of the matter is only 38% of […]
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