Brian Kardon

CMO at Lattice Engines

Brian is a results-oriented marketing executive with more than 20 years of experience creating and implementing successful growth strategies. His experience ranges from startups to global, billion-dollar organizations. Brian is a persuasive communicator with a proven history of accelerating revenue growth, penetrating new markets, and developing products people love.

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1
Topic:
  • content

More Experimentation

We are seeing marketing teams getting much more comfortable with experimentation – they’re trying new things and being okay with failure. For mature marketing organizations, just doing more of the same is not a formula for growth. They’re realizing the need for new ideas, new technologies, new markets, and new processes. For less mature marketing […]
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2
Topic:
  • ads
  • content
  • industry

More Personalization Improves Engagement

Personalization can dramatically improve engagement. Most marketers are still in the ‘mass marketing era’ where they communicate in the same way with all customers. You can personalize by industry, by role, by issue – and that leads to higher conversions and we think personalizations should be used as much as possible.
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3
Topic:
  • data

The Rise of Predictive Analytics

What we’re seeing is that leading marketing organizations want to do more, they’re very ambitious. And they’re starting to use all the big data that’s available to them in different silos – like marketing automation, CRM, log calls, service calls – and they’re using that to build models and predict what customers are going to […]
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