Andrew Davis has wrangled for The Muppets and written for Charles Kuralt. He’s marketed for tiny startups and Fortune 500 brands. His novel combinations of old ideas that leverage new technology have been tapped by the Obama administration and Russian media moguls. Brandscaping: Unleashing the Power of Partnerships, his new book, puts his common sense approach to work for you.Read All Predictions>
Bigger success with less content
I think brands in 2015 are going to focus on bigger success by creating less content. That means that brands are focusing on creating higher-quality content and consistently delivering it to an opt-in audience. So I want you to start thinking about creating more content that’s better content—so stop creating more content in general and create more better content. I want you to think of your content as a product—I want you to build content brands. And that way, you can make an appointment with the audience and deliver one piece of content every week, or every month, and see bigger success by creating less content.