Andrew Davis

Best-selling Author & Marketing Speaker

Andrew Davis has wrangled for The Muppets and written for Charles Kuralt. He’s marketed for tiny startups and Fortune 500 brands. His novel combinations of old ideas that leverage new technology have been tapped by the Obama administration and Russian media moguls. Brandscaping: Unleashing the Power of Partnerships, his new book, puts his common sense approach to work for you.

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1
Topic:
  • content

Bigger success with less content

I think brands in 2015 are going to focus on bigger success by creating less content. That means that brands are focusing on creating higher-quality content and consistently delivering it to an opt-in audience. So I want you to start thinking about creating more content that’s better content—so stop creating more content in general and […]
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2
Topic:
  • content

Attaching talent to your content

In 2015, more and more brands are going to attach talent to their content. When I say talent, I mean people. Who powers the content you create—especially if you’re a content brand? I want you to think about attaching a person—the thought leader—to the content your creating. Why? Because content that’s good builds relationships with […]
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3
Topic:
  • content

Strategic distribution and promotion

More and more brands in 2015 are going to leverage momentum to promote and distribute the content we create. So instead of throwing up all the content on our social channels in one big vomit mess every time we publish something new, I see smarter and smarter brands leveraging an elongated approach to distribution and […]
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